Daily Static

Technology, Dynamic Programming and Entrepreneurship

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Tuesday, January 13, 2004
 
Marketing is success

I've been thinking a lot about the power of marketing lately. I
see languages like Lisp that is far more advanced than any other
language out there, it's taken decades and the other languages
haven't caught up, yet they are phenomenally successful despite
their technological inferiority.

Compare Windows to Unix/Linux. Technologically windows is still
a joke, it's been behind the times forever. Mac always had a
better user interface, it's far easier to use and it's generally
much more aesthetically pleasing. The *nixes were
technologically superior, the Lisp machines were as superior to
*nix as *nix are to Windows. Yet Windows is the dominant
platform.

I've had this long held belief that quality would always win in
the end. Yet the more I look around, the more I notice the
world doesn't bear this belief out. I think the book "Branding"
has it right, once you establish a Brand identity in someones
head, it's nearly impossible to change it. Therefore saying
that first impressions are important is a gross understatement.
That isn't to say that the first time someone sees your product
or service they will remember it. They probably won't, but the
first time it's truly impressed on their mind, they will
probably remember that impression forever. That's a pretty
scary thought.


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